Don't be surprised if Roku keeps making similar deals, especially as free-to-watch rivals like Tubi snap up content of their own. You might be more likely to buy a streaming device or Roku TV (or at least download the Roku Channel app) if you know you can marathon some home improvement episodes.
It's easy to understand why Roku made this move - it paid a relatively modest amount for a huge library of well-known programming that could attract viewers. It's not certain how much Roku paid, but a Deadline source said it wasn't enough to trip the $100 million milestone that requires a regulatory filing. The TOH executive team is also making the leap.
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The company is in the midst of "prepping everything," so it may be a while before you see the full fruits of the deal.
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While it was already streaming past episodes of TOH and Ask This Old House for free through the Roku Channel, it's now ready to show current seasons of both shows after they air on PBS. Ask This Old House launched as a sister show to This Old House in October of 2002 to make house calls answering homeowners’ questions. Ask This Old House solves the steady stream of home improvement problems faced by our viewers - and we make house calls The series features some familiar faces, including Kevin O'Connor, general. Look back on some of our favorite moments from the last two decades.
Deadline reports that Roku has bought the rights to This Old House, including its 1,500-plus episodes and even the TV studio. From big cities to small towns, Ask This Old House has made house calls in all 50 states since it premiered in 2002. Roku's quest for unique programming might have just made it a go-to destination for home renovation fans.
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